Carlsberg Group has entered into an agreement with Bitburger Braugruppe to acquire the Wernesgrüner Brewery, including the Wernesgrüner brand, in the Vogtland region of Saxony, Germany.
The Wernesgrüner brand is one of the most traditional German beer brands and will strengthen the portfolio and market position in the core regions of northern and eastern Germany.
The addition of Wernesgrüner brewery to the supply chain network will improve efficiency and flexibility in production and logistics in German business. It is a modern and efficient brewery with a capacity of approximately 1m hl. In 2019, production volume was approximately 0.5m hl, and revenue was EUR 31m.
The transaction is anticipated to complete on 1 January 2021, subject to competition clearance.
Carlsberg Group CEO Cees ’t Hart says: “The acquisition of the Wernesgrüner Brewery will strengthen our position in our core regions of northern and eastern Germany. We will be able to offer a stronger portfolio to our customers, and the acquisition will bring considerable benefits in both production and logistics.”