Declining beer sales, rising cost pressure, and changing consumer habits pose significant challenges for the brewing industry today. Breweries must therefore find new ways to remain competitive in the face of increasingly difficult market conditions.
At the same time, innovative hop products open up new prospects for the future, allowing creative recipes to be developed and appealing beers and modern beverages to be produced efficiently. BarthHaas, the world’s leading hop specialist, will be showcasing the solutions it offers to meet the industry’s current needs at BrauBeviale which takes place from November 10 to November 12, 2026 at the Nuremberg Exhibition Center.
The best ingredients and practical solutions
At this year’s BrauBeviale, the company will once again be demonstrating its innovative strength in the field of hops. “We don’t just supply our customers with ingredients – we also help them develop specific beverage solutions,” emphasizes BarthHaas’ Managing Director Thomas Raiser. “At a time when many consumers’ tastes are changing, we are offering options for diversifying product lines while minimizing future risks for brewers and beverage manufacturers.” BarthHaas’ trade fair presentation addresses not only regional and international breweries, but also beverage manufacturers and liquid food companies.
A multitude of sensory experiences from a single brew
The centerpiece of the presentation is the Inspiration Range 2027, featuring four beers brewed from a single wort. It includes a New Style Lager, an IPA, an alcohol-free Witbier, and an alcohol-free Tropical Stout. With this innovative product line, the hop specialist will be demonstrating how a variety of different beers tailored to contemporary beverage trends can be produced cost-effectively. “By combining a versatile mother beer with targeted aroma solutions, breweries can achieve greater process efficiency, faster innovation cycles, and remarkable sensory diversity – all from a single brew,” explains Dr. Christina Schönberger, Product and Education Expert at BarthHaas.
Innovative beyond beer, too
At the Nuremberg trade fair, BarthHaas will also be presenting new ways to use hops beyond traditional beer categories with its Diversification Range which embraces current trends in functional, non-alcoholic, and low-sugar beverages. The beverages included in the range are Electrolyte Hopwater, Grapefruit Fibre Lemonade, Low Sugar Lemon Ice Tea, and Orange-Beer-Mix. With their featured product Prysma – the technological highlight of their trade fair presentation – BarthHaas will also demonstrate ways in which a variety of beverage concepts can be developed flexibly and efficiently. At the Collab Bar, visitors can sample beverages from specific client projects and find out for themselves how products and solutions from BarthHaas are already being used in real-world applications.
BarthHaas can be found at BrauBeviale at stand no. 12-302.
