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Fuller’s and Friends collaborate on new project

by Beer and Bar Magazine
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Fuller, Smith and Turner PLC, the London brewer and premium pub company, is delighted to announce a new collaboration project with six of its brewing friends. Fuller’s and Friends sees Fuller’s team up with Cloudwater Brew Company, Fourpure Brewing Company, Hardknott Brewery, Marble Beers Limited, Moor Beer Company and Thornbridge Brewery to create six new collaboration beers packaged together that will be exclusive to Waitrose within the grocery market.

With a different Fuller’s brewer working with each brewery, these collaboration beers are certainly varied. The six pack includes a dry-hopped lager with Fourpure, a New Zealand Saison with Marble, a red rye ale with Thornbridge, a New England IPA with Cloudwater, a smoked Porter with Hardknott and a homage to Extra Special Bitter with Moor Beer. Each beer has been brewed at Fuller’s Brewery in Chiswick. Six members of the Fuller’s brewing team have been partnered up with each brewer and together have created new recipes, worked through the whole brewing process from beginning to end, designed the artwork for the bottle labels and given it a name.

John Keeling, Fuller’s Global Ambassador, said “It has been a privilege to be able to welcome these six brewers to Fuller’s home to create these new beers. I have always enjoyed doing collaborations and to extend this to include brewers from other breweries all over the country seemed like it would be such fun for everyone.

Collaborating on beers is much more effective when meeting a brewer face to face. Collaboration is not just about agreeing a recipe then brewing a beer, it is a great way to make friends. So Georgina and I asked Rob at Thornbridge, Dave at Hardknott, Dan at Fourpure, Justin at Moor, James at Cloudwater and JK at Marble, all of whom I knew, some I had already brewed with but all were friends, to get involved. What better way to get the team at Fuller’s to experience the full meaning of collaboration than for them to work with these great brewers?

The levels of enthusiasm and creativity in our first meeting was so inspiring and it did not take long for recipes and trial brews to follow. I am looking forward to tasting all the final brews and to continue the legacy of Fuller’s and Friends with other brewers in the future.”

Fuller’s and Friends mixed six pack will be exclusive to exclusive to Waitrose within the grocery market and will be available later this year in time for Christmas.

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