As Beer & Food Attraction once again places Rimini at the center of the international beverage scene, the city prepares to host one of the most anticipated off-fair events of the week. On Monday, February 16, 2026, starting at 5:00 PM, Pastryccioni debuts at the House of Rock, offering a distinctive evening where modern craft beer, live music and contemporary pastry converge in a carefully curated sensory experience.
While the Rimini exhibition district confirms its role as a leading hub for the beverage industry, the spotlight shifts after hours to a format designed to blend rock energy with gastronomic creativity. Conceived as a true “Fuori Fiera” event, Pastryccioni is aimed at professionals and enthusiasts seeking a bold, cross-disciplinary interpretation of contemporary craft beer culture.
A unique pairing: modern beers and the world of pastry
The event is promoted by MISTER B Brewery and its spin-off Vialatta Canning Solutions, in collaboration with MR MALT and the distributors Regalli Distribution, Big Hop Distribution, Kosmo Distribution and Bene Distribution, with the support of Cronache Di Birra. The event is hosted by House Of Rock, a landmark venue for live music in Rimini, whose support has been instrumental in shaping the project and opening the door to future editions.
Pastryccioni aims to create an international meeting point between Italian and European producers, showcasing the most contemporary expressions of craft beer while opening a creative dialogue with the world of pastry and gelato. Brewers, pastry chefs and master gelato makers come together to explore new possibilities at the intersection of fermentation, sweetness and experimentation.
The evening will open with a party promoted by MR MALT, featuring a dedicated Happy Beer Hour for professional guests, followed by moments focused on experimentation and sensory exploration. Selected pastry chefs and gelato masters will present creations specifically developed using the beers available at the event, reinforcing the connection between brewing and sweet gastronomy.
An international beer selection
PASTRYCCIONI features a wide and carefully curated lineup of Italian breweries alongside producers from across Europe, the United States and Canada. A dedicated USA & Canada Corner will showcase exceptionally fresh beers flown in especially for the event, highlighting some of the most sought-after names on the international craft beer scene.
The full beer list will be updated in real time and made available through the official Untappd event page
Entertainment curated by House of Rock
The entertainment program reflects the strong musical identity of House of Rock, transforming the event into a continuous experience that goes well beyond tastings.
Program highlights:
- From 5:00 PM – Taps and fridges open
- 7:30 PM – Happy Beer Hour with the MR MALT team
- 8:30 PM – Gelato & Beer experience
- 9:30 PM – Live show: Little Taver & His Crazy Alligators, special guest Ape Regina
- 11:30 PM – DJ set by Mr. Criss B
- 12:30 AM – Bomboloni time
Participation details and pre-sales
Pastryccioni is open to both the general public and industry professionals looking for a dynamic post-fair networking environment.
- Entrance fee: €15.00
(includes entrance ticket, Pastryccioni kit with 0.3 L technical glass, gadgets and 4 tasting tokens) - Token system: Each token has a value of €2.00
Online reservations will be exchanged at the entrance for the official event ticket and kit.
Pre-sales are extended until February 14, while the promotional rate will be available until February 10 via the official ticketing link
Food offerings will be available on-site and are published on the House of Rock restaurant website.
Looking ahead
Thanks to the strong collaboration with House of Rock and the enthusiastic response from breweries and partners, the organizers are already evaluating the possibility of expanding Pastryccioni into a broader, recurring international format in the coming seasons.
