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BCB 2024: Get ready for the BCB Whisk(e)y Embassy!

by Beer and Bar Magazine
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No matter whether whiskey or whisky: at Bar Convent Berlin this year’s Spirit of Honor is sure to cause a stir. Like last year, there will be a dedicated bar hotspot with an additional Education Area – the “BCB Whisk(e)y Embassy”. Furthermore, a well-known bar team will allow visitors to rediscover the special flavours of this spirit.

After the BCB Spirit of Honor celebrated a successful premiere last year, BCB 2024 will again be focusing on one special spirit – whisk(e)y. This tradition-rich spirit is currently enjoying tremendous hype at the bar hotspots of this world. BCB visitors will now be able to experience this wide spectrum of facets first hand.

Petra Lassahn BCB Director

“We see whisk(e)y is enjoying ever increasingly popularity – both in retail and in bars. This spirit has reinvented itself, become more modern and is currently very trendy. And this is what we want to mirror at BCB with a dedicated area,” says Petra Lassahn, Director of BCB.

“Collab Bar” presents the diversity of whisk(e)y in drinks

The bar hotspot at the BCB Whisk(e)y Embassy aims to familiarise visitors with the diversity of this spirit and the BCB Team could have hardly found a better partner to do so: the young female Collab Bar team, comprising celebrity bar expert Chloé Merz and her team mates Fredi (Frederike) Behrens and Adelina Schefferski, will demonstrate how to produce creative and modern drinks with this spirit at the bar hotspot over three days. 

 

The Collab Bar only opened in Hamburg last year but has developed into one of the hippest bar hotspots in the country in no time at all. The young bar team that is keen to experiment and stands for “equal drinking” offering both a wide variety of no & low creations as well as high-proof cocktails on its menu. At BCB, they will now show how whisk(e)y can be ideally presented in drinks. 

Education Area with the “OurWhisky Foundation”

BCB visitors will be inspired by whisk(e)y and its diversity not only in terms of taste – because in addition to the bar hotspot, the BCB Whisk(e)y Embassy will also feature a special Education Area. Of course, the whole thing is not possible without a strong partnership: BCB has been able to win over the passionate whisk(e)y expert and spirits author Becky Paskin and her self-founded OurWhisky Foundation. This is the world’s first non-profit organisation to support, recognise and empower women in the global whisk(e)y industry. With their expertise around this special spirit, the team is putting together a varied and exciting programme so that this year’s BCB visitors can expand their knowledge of whisk(e)y.

“We are delighted to have the opportunity to play an active part in BCB and to be able to use this great platform to draw attention to our organisation and to the subject of whisky. We hope to welcome all BCB visitors to our Education Area to enhance their education and experience of this wonderful spirit and ignite their love of whisky”, says Becky Paskin.

So passionate whisk(e)y lovers – and those aspiring to become one – can already now look forward to three days packed with events and creative drinks at the BCB Whisk(e)y Embassy from the 14th until the 16th of October at Bar Convent Berlin

Get your BCB ticket now!

Beer & Bar Magazine is among the media sponsors of this year’s Bar Convent Berlin

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