a magazine about beer, spirits & bartending

a magazine about beer, spirits & bartending

Reunion in Berlin!

Petra Lassahn about the Bar Convent 2021

by Beer and Bar Magazine

With an interactive program and a sophisticated safety and hygiene concept, the Bar Convent Berlin will bring the bar and beverage trends of tomorrow to the German capital from 11 to 13 October 2021.

Petra Lassahn, Director of the BCB, explains in an interview which program highlights visitors can look forward to and why the BCB has been completely rethought this year.

Mrs. Lassahn, will the Bar Convent Berlin take place this year? If so, what can visitors expect?  

Yes, the Bar Convent will take place, live in Berlin. We are very happy about that. It will be an extraordinary edition. We have rethought the BCB for this. Under the motto “City Life Spirits”, we are bringing the unique urban feeling of the capital not only into the exhibition halls. We’re bringing it to the whole city in the form of side events. Among other highlights, there will be guest shifts by prominent bartenders in various partner bars – spread all over the city – including the Green Door, Provocateur, Velvet, and the new bar Wax On. The special creations that will be mixed are based on the hot spot themes of this year’s BCB, i.e. Urban Gardening, Senses, Metropolis at Night, and Quality Time. The rule is First Come – First Serve. However, all BCB ticket holders can look forward to a small goodie in our partner bars.

What topics are on the program this year?

“Survival in the corona crisis”, “Restart”, “Digitalisation”, “Recruiting”: These are all very acute topics that are currently affecting the industry and will therefore also determine our program. Our program director Angus Winchester is already in talks with international experts from Europe and overseas and will soon reveal more about which specific topics will be on the agenda.

The BCB is moving to the Berlin exhibition grounds for the first time. What can visitors and exhibitors expect there?

The motto for this premiere is “City Life Spirits”. In addition to our four Hot Spot themes, we will also focus on new products – for example, our 16 Young Guns. On two stages – the Main Stage and the Liquid Stage – there will be a top-class supporting program with keynotes and best practices from top speakers. In addition, we are currently planning a BCB Think Tank, where the opinion leaders of the industry will discuss the most important and current topics of the industry in a closed setting and work out possible solutions. Of course, we will communicate the results afterward via our channels. There is also another premiere: the coffee experts are coming to Berlin. For the first time, the German Coffee in Good Spirits Championships of the Specialty Coffee Association will take place at the BCB. So there’s plenty of room for new creativity.

Are there any advantages that the new venue offers compared to the Station Berlin?

The biggest advantage is planning reliability: even though we felt very comfortable at Station Berlin, we could not be guaranteed functioning logistics due to the construction work taking place there. We also have much more space at our disposal at the exhibition center. Of course, this is of particular benefit to us this year due to COVID-19 – but we also see this as a valuable advantage for the Bar Convent taking place in Berlin in the long term.

Will there also be digital elements?

The focus of the event is clearly on the on-site program. However, for all those who cannot be there live, we will extend the event digitally on our website and our social media channels and offer high-quality content here. The Main Stage program will also be broadcast live during the event.

Where do you see the future for the event? Digitally or on-site in Berlin?

Digital of course offers new possibilities: Good content in particular works very well in this space, which is why we are expanding this branch and taking the content to where the community is already moving: to our website and our social media channels. However, the industry thrives on personal exchange and networking. This is where digital reaches its limits. It is therefore all the more important to bring the community together live again. So we are combining the best of the digital with the best of the real world and believe we can offer the bar and beverage industry the perfect all-round package

Let’s move on to the current ongoing topic because unfortunately, the pandemic continues to accompany us. What is the hygiene and safety concept for the event?

We follow the current regulations and are in constant contact with the authorities, as well as with our partner, Messe Berlin. As things stand at the moment, around 5,000 people are permitted to be present in the entire area at any one time. Of course, we keep an eye on developments and can react flexibly should anything change. In our planning, we are primarily focusing on a clearly arranged stand construction and a slightly reduced number of visitors. The 200 or so exhibitors who have been announced will also adjust their exhibition area accordingly. And on the entire grounds – as at all other events currently taking place – the “3G” rule applies. So only those who have recovered, been vaccinated, or tested will be admitted.

And finally: Do you have any specific expectations for this year’s event?

We are happy that there will finally be a reunion under one roof and that we can bring the industry together live. Our main goal this year is to work out future topics together with the exhibitors and visitors and to find new inspiration for the time after the crisis. Our goal will be achieved if we make industry participants happy and help them to better master current challenges.


11-13 October 2021
Opening hours:
Monday, 11.10.21, 11 a.m. - 7 p.m.
Tuesday, 12.10.21, 11 a.m. - 7 p.m.
Wednesday, 13.10.21, 11 a.m. - 6 p.m
Berlin Exhibition Grounds

Tickets available online only: www.barconvent.com/tickets
40€ per day ticket

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